[WP:14]An Analysis Of Music Industry Tools & Apps for Social Growth and Fandom Engagement
Has the hype of music culture gone away?
Table of contents
• Music Culture and Its Evolution
• TikTok and its Rising Popularity for Musicians
• YouTube Shorts for Music Promotion
• Clubhouse and Its Relevance in the Music Industry
• Vivid Fever Dreams and Their Progress in the Music Industry
Introduction
Are you a musician trying to navigate the latest social media apps for marketing and engagement?
One of the most important aspects of the research done at Whiz Pill is the exploration of some of the most popular apps for musicians.
Apps like TikTok and the newly introduced YouTube Shorts are very effective for short form video content. As for Clubhouse and Twitter Spaces it gives artists a direct line of contact to fans via live audio.
We'll also take a closer look at the brewing success of saxophonist Vivid Fever Dreams and how they compare to other producers such as the fascinating Kasrizvi.
What does it really take for artists to take advantage of the latest and greatest tools?
Music Culture and Its Evolution
Some of the way artists like Vivid Fever Dreams boost their social media presence and engage with fans is through the music & patronage platforms such as Patreon or Sound XYZ. Music culture has come a long way since the development of technology. Apple and Microsoft have made it easier than ever for producers and creators to bring their creativity to life.
With each passing year, music production and consumption have experienced rapid changes, and social media has played a significant role in this transformation. YouTube, Twitch, Twitter & Reddit are packed with undiscovered talent posting millions of hours worth of remixes and original tracks. Gone are the days when musicians had to rely on record labels to get their music to the masses.
Social media platforms have democratized the music industry, allowing independent artists to build a following and share their music with a global audience. It's no secret that social media has seeped into almost every aspect of our lives, and music is no exception. Musicians must now use social media to keep up with the ever-changing industry. Success in the music industry is no longer just about talent but also about the ability to market yourself and build a brand. Kasrizvi does so leveraging Instagram and Twitter fantastically.
A preview of Kasrizvi’s social media accounts and their latest music.
Embracing the latest music industry tools and apps to stay on top of your game is essential. TikTok and its rising popularity has had a life changing impact on the artists who use it. Record Labels in particular are monitoring new and emerging talent there very closely.
“We tracked what happens after TikTok songs go viral” From Vox
TikTok and its Rising Popularity for Musicians
With over 2 billion users, the platform has become a mecca for promoting music, with songs going viral almost overnight. Musicians can use TikTok in various ways to promote their music effectively. Through viral challenges using snippets of their music, which can help them gain followers and exposure, they can encourage a community of music lovers worldwide to be part of their creative direction.
Additionally, they can collaborate with other TikTok creators to create engaging music-related content that can keep their followers interested in what comes next.
YouTube Shorts for Music Promotion
YouTube Shorts is a platform that has recently launched and has challenged the supremacy of TikTok very effectively. Shorts allows creators to make short videos set to music or to showcase quick behind the scene of how their songs are made. Musicians can use YouTube Shorts to promote their music by creating short, attention-grabbing videos. And more importantly, it funnels the viewer from the shorts, to the longer videos the creator has available seamlessly.
YouTube is by far the number one platform where fandom and music geeks congregates, from notable music discussion channels like Anthony Fantano and Mic The Snare to K-Pop and EDM, to say that the pull music has on YouTube is massive is and understatement and artist, no matter where they are should be interacting with that community more.
A preview of The Needle Drop & Mic The Snare’s YouTube Channels respectively showcasing some of their latest content.
Clubhouse and Its Relevance in the Music Industry
Clubhouse is a relatively new platform that has taken the social media world by storm during the worldwide shutdown in 2020. It's an audio-only platform that allows users to join conversations on a range of topics, including music. Twitter soon after followed in its footsteps and allowed any user to host, record and distribute their own live audio spaces to great effect.
Musicians can use social audio to discuss their music, network with other artists, and collaborate on projects. A well-timed appearance on a session hosted by notable hosts or public figures can help a musician gain more followers and exposure. Sound XYZ regularly host spaces to do just that on Twitter.
Vivid Fever Dreams and Their Progress in the Music Industry
When it comes to musicians excelling in the industry, one name that immediately comes to mind is Vivid Fever Dreams. Their sound reminiscent of hyperpop with a lick of jazz influence is hard not to notice.
A preview of Vivid Fever Dreams latest music drop where fans can collect, comment and pre-save the song on Spotify directly
Through the support of Sound XYZ and the founder, David Greenstein, they have been able to shocase their music industry to a live audience of almost 100 people. Vivid Fever Dreams serves as an excellent example of how a musician can use social media and live audio tools to grow their brand and gain more exposure.
By using the latest tools and apps, musicians are empowered to stand out and gain a dedicated fanbase.
Conclusion
Vivid Fever Dreams and Kasrizvi are just two examples of musicians who utilize the latest tools and apps in social media marketing to enhance their music careers.
As we've seen, TikTok, YouTube Shorts, and Twitter Spaces & Clubhouse are just a few of the apps that can help musicians improve their engagement with fans.
With the ever-evolving music industry and technology, it's important to keep up with the latest trends. Who knows, maybe the next big thing is just around the corner. One thing is certain, record labels are watching.
Though competition is high and getting exposure for little fishies in the music world is harder, it's still liberating to be able to make music and share it with the world on your own terms now.